Merkury for Media

Enable addressable media experiences, intelligent media allocations, and decisions that drive higher value and performance, in a single connected environment.

How it works

Merkury for Media is a multi-component, cookie-less, product suite grounded in leveraging the Merkury ID. Benefit from real-time audience, media and content decisioning that drives an average of 20% improvement in ROI.

audience

Audience

Establishes an accurate view of your customers and identifies your growth targets.

planning

Planning

Enable identity-informed media planning for growth, informed by the best available data and customer insights.

activation

Activation

Implement addressable in-platform bidding on real-time, premium inventory.

optimization

Measure and optimize

Uplevel performance via bespoke algorithms tuned to growth targets and objectives, then measure and optimize in real time.

Article

Personalized Customer Engagement with Unrivaled Data Security

In this case study, Merkury illustrates its pivotal role in partnering with a leading e-commerce giant seeking to amplify its customer engagement strategies. Facing challenges in tailoring experiences to diverse customer segments while adhering to stringent data protection regulations, the company turned to Merkury's expertise in data and identity solutions.

Read more
week article
week article

ADWEEK COVERAGE

Dentsu Launches Its New Merkury for Media Platform

Groundbreaking end-to-end offering enables addressable media experiences, AI-powered intelligent media allocations and optimizations that drive more cost-effective outcomes, all in a single integrated platform for dentsu’s media clients across Carat, dentsu X and iProspect

Read Article
Dentsu launches Merkury for Media image
Dentsu launches Merkury for Media image

Latest on Merkury