Merkury for Media

Enable addressable media experiences, intelligent media allocations, and decisions that drive higher value and performance, in a single connected environment.


Merkury for Media

Enable addressable media experiences, intelligent media allocations, and decisions that drive higher value and performance, in a single connected environment.

Merkury for Media

Enable addressable media experiences, intelligent media allocations, and decisions that drive higher value and performance, in a single connected environment.

Merkury for Media

Enable addressable media experiences, intelligent media allocations, and decisions that drive higher value and performance, in a single connected environment.

Merkury for Media

Enable addressable media experiences, intelligent media allocations, and decisions that drive higher value and performance, in a single connected environment.

Merkury for Media

Enable addressable media experiences, intelligent media allocations, and decisions that drive higher value and performance, in a single connected environment.

Merkury for Media

Enable addressable media experiences, intelligent media allocations, and decisions that drive higher value and performance, in a single connected environment.

How it works

Merkury for Media is a multi-component, cookie-less, product suite grounded in leveraging the Merkury ID. Benefit from real-time audience, media and content decisioning that drives an average of 20% improvement in ROI.


How it works

Merkury for Media is a multi-component, cookie-less, product suite grounded in leveraging the Merkury ID. Benefit from real-time audience, media and content decisioning that drives an average of 20% improvement in ROI.

How it works

Merkury for Media is a multi-component, cookie-less, product suite grounded in leveraging the Merkury ID. Benefit from real-time audience, media and content decisioning that drives an average of 20% improvement in ROI.

How it works

Merkury for Media is a multi-component, cookie-less, product suite grounded in leveraging the Merkury ID. Benefit from real-time audience, media and content decisioning that drives an average of 20% improvement in ROI.

How it works

Merkury for Media is a multi-component, cookie-less, product suite grounded in leveraging the Merkury ID. Benefit from real-time audience, media and content decisioning that drives an average of 20% improvement in ROI.

How it works

Merkury for Media is a multi-component, cookie-less, product suite grounded in leveraging the Merkury ID. Benefit from real-time audience, media and content decisioning that drives an average of 20% improvement in ROI.

How it works

Merkury for Media is a multi-component, cookie-less, product suite grounded in leveraging the Merkury ID. Benefit from real-time audience, media and content decisioning that drives an average of 20% improvement in ROI.

Audience

Establishes an accurate view of your customers and identifies your growth targets.


Audience

Establishes an accurate view of your customers and identifies your growth targets.

Audience

Establishes an accurate view of your customers and identifies your growth targets.

audience
audience

Audience

Establishes an accurate view of your customers and identifies your growth targets.

Audience

Establishes an accurate view of your customers and identifies your growth targets.

audience

Audience

Establishes an accurate view of your customers and identifies your growth targets.

audience
audience

Audience

Establishes an accurate view of your customers and identifies your growth targets.

Planning

Enable identity-informed media planning for growth, informed by the best available data and customer insights.


Planning

Enable identity-informed media planning for growth, informed by the best available data and customer insights.

Planning

Enable identity-informed media planning for growth, informed by the best available data and customer insights.

planning
planning

Planning

Enable identity-informed media planning for growth, informed by the best available data and customer insights.

Planning

Enable identity-informed media planning for growth, informed by the best available data and customer insights.

planning

Planning

Enable identity-informed media planning for growth, informed by the best available data and customer insights.

planning
planning

Planning

Enable identity-informed media planning for growth, informed by the best available data and customer insights.

Activation

Implement addressable in-platform bidding on real-time, premium inventory.


Activation

Implement addressable in-platform bidding on real-time, premium inventory.

Activation

Implement addressable in-platform bidding on real-time, premium inventory.

activation
activation

Activation

Implement addressable in-platform bidding on real-time, premium inventory.

Activation

Implement addressable in-platform bidding on real-time, premium inventory.

activation

Activation

Implement addressable in-platform bidding on real-time, premium inventory.

activation
activation

Activation

Implement addressable in-platform bidding on real-time, premium inventory.

Measure and optimize

Uplevel performance via bespoke algorithms tuned to growth targets and objectives, then measure and optimize in real time.


Measure and optimize

Uplevel performance via bespoke algorithms tuned to growth targets and objectives, then measure and optimize in real time.

Measure and optimize

Uplevel performance via bespoke algorithms tuned to growth targets and objectives, then measure and optimize in real time.

optimization
optimization

Measure and optimize

Uplevel performance via bespoke algorithms tuned to growth targets and objectives, then measure and optimize in real time.

Measure and optimize

Uplevel performance via bespoke algorithms tuned to growth targets and objectives, then measure and optimize in real time.

optimization

Measure and optimize

Uplevel performance via bespoke algorithms tuned to growth targets and objectives, then measure and optimize in real time.

optimization
optimization

Measure and optimize

Uplevel performance via bespoke algorithms tuned to growth targets and objectives, then measure and optimize in real time.

Personalized Customer Engagement with Unrivaled Data Security

In this case study, Merkury illustrates its pivotal role in partnering with a leading e-commerce giant seeking to amplify its customer engagement strategies. Facing challenges in tailoring experiences to diverse customer segments while adhering to stringent data protection regulations, the company turned to Merkury's expertise in data and identity solutions.


Personalized Customer Engagement with Unrivaled Data Security

In this case study, Merkury illustrates its pivotal role in partnering with a leading e-commerce giant seeking to amplify its customer engagement strategies. Facing challenges in tailoring experiences to diverse customer segments while adhering to stringent data protection regulations, the company turned to Merkury's expertise in data and identity solutions.

Article

Personalized Customer Engagement with Unrivaled Data Security

In this case study, Merkury illustrates its pivotal role in partnering with a leading e-commerce giant seeking to amplify its customer engagement strategies. Facing challenges in tailoring experiences to diverse customer segments while adhering to stringent data protection regulations, the company turned to Merkury's expertise in data and identity solutions.

week article
week article

Article

Personalized Customer Engagement with Unrivaled Data Security

In this case study, Merkury illustrates its pivotal role in partnering with a leading e-commerce giant seeking to amplify its customer engagement strategies. Facing challenges in tailoring experiences to diverse customer segments while adhering to stringent data protection regulations, the company turned to Merkury's expertise in data and identity solutions.

Article

Personalized Customer Engagement with Unrivaled Data Security

In this case study, Merkury illustrates its pivotal role in partnering with a leading e-commerce giant seeking to amplify its customer engagement strategies. Facing challenges in tailoring experiences to diverse customer segments while adhering to stringent data protection regulations, the company turned to Merkury's expertise in data and identity solutions.

week article

Article

Personalized Customer Engagement with Unrivaled Data Security

In this case study, Merkury illustrates its pivotal role in partnering with a leading e-commerce giant seeking to amplify its customer engagement strategies. Facing challenges in tailoring experiences to diverse customer segments while adhering to stringent data protection regulations, the company turned to Merkury's expertise in data and identity solutions.

week article
week article

Personalized Customer Engagement with Unrivaled Data Security

In this case study, Merkury illustrates its pivotal role in partnering with a leading e-commerce giant seeking to amplify its customer engagement strategies. Facing challenges in tailoring experiences to diverse customer segments while adhering to stringent data protection regulations, the company turned to Merkury's expertise in data and identity solutions.

Dentsu Launches Its New Merkury for Media Platform

Groundbreaking end-to-end offering enables addressable media experiences, AI-powered intelligent media allocations and optimizations that drive more cost-effective outcomes, all in a single integrated platform for dentsu’s media clients across Carat, dentsu X and iProspect


Dentsu Launches Its New Merkury for Media Platform

Groundbreaking end-to-end offering enables addressable media experiences, AI-powered intelligent media allocations and optimizations that drive more cost-effective outcomes, all in a single integrated platform for dentsu’s media clients across Carat, dentsu X and iProspect

ADWEEK COVERAGE

Dentsu Launches Its New Merkury for Media Platform

Groundbreaking end-to-end offering enables addressable media experiences, AI-powered intelligent media allocations and optimizations that drive more cost-effective outcomes, all in a single integrated platform for dentsu’s media clients across Carat, dentsu X and iProspect

Dentsu launches Merkury for Media image
Dentsu launches Merkury for Media image

ADWEEK COVERAGE

Dentsu Launches Its New Merkury for Media Platform

Groundbreaking end-to-end offering enables addressable media experiences, AI-powered intelligent media allocations and optimizations that drive more cost-effective outcomes, all in a single integrated platform for dentsu’s media clients across Carat, dentsu X and iProspect

ADWEEK COVERAGE

Dentsu Launches Its New Merkury for Media Platform

Groundbreaking end-to-end offering enables addressable media experiences, AI-powered intelligent media allocations and optimizations that drive more cost-effective outcomes, all in a single integrated platform for dentsu’s media clients across Carat, dentsu X and iProspect

Dentsu launches Merkury for Media image

ADWEEK COVERAGE

Dentsu Launches Its New Merkury for Media Platform

Groundbreaking end-to-end offering enables addressable media experiences, AI-powered intelligent media allocations and optimizations that drive more cost-effective outcomes, all in a single integrated platform for dentsu’s media clients across Carat, dentsu X and iProspect

Dentsu launches Merkury for Media image
Dentsu launches Merkury for Media image

Dentsu Launches Its New Merkury for Media Platform

Groundbreaking end-to-end offering enables addressable media experiences, AI-powered intelligent media allocations and optimizations that drive more cost-effective outcomes, all in a single integrated platform for dentsu’s media clients across Carat, dentsu X and iProspect

Latest on Merkury


Latest on Merkury

Latest on Merkury

Latest on Merkury

Latest on Merkury

Latest on Merkury

Latest on Merkury